Every guest who books through an OTA costs you 15 to 25 percent in commission. We build the direct booking channel through search, content and AI visibility that puts those margins back in your pocket.
The hospitality industry competes on two levels simultaneously: winning the search from OTA giants and then converting that visibility into a direct booking rather than an Expedia booking.
Expedia, Booking.com and Hotels.com take 15 to 25 percent of every booking. Building direct booking channels is a fundamental profitability strategy.
Most travelers compare multiple properties, read dozens of reviews and visit multiple websites before booking.
Travelers increasingly ask ChatGPT and Google AI for hotel recommendations before going to OTA platforms.
Hotel guests book based on photos. High-quality professional photography directly determines your conversion rate.
We understand both sides of hotel marketing: driving organic discovery and converting that discovery into a direct booking. Every strategy is built around reducing OTA dependence while growing total booking volume.
When a traveler searches 'boutique hotel Queens' or 'hotel near JFK', we make sure your property appears first in Maps, organic search and AI travel recommendations before they land on Expedia.
Local SEO and AI citation building create a direct path from search to your booking page.
Professional property photography, room tour videos, neighborhood guides, local experience content — the material that makes travelers choose your property and book directly.
We also optimize your Google Business Profile with booking links that drive direct reservations from Maps.
Travelers increasingly ask AI assistants for hotel recommendations. We build the structured content, review authority and entity presence that gets your property cited in those AI responses.
Maps visibility for hotel and accommodation searches near your property and traveler destinations.
Website optimization and booking flow improvements that convert searchers into direct bookings.
Citations in ChatGPT, Perplexity and Google AI Overviews for hotel recommendation queries.
Neighborhood guides, travel tips and local experience content that ranks and positions your property.
Professional property photography, room tours and experience content that outperforms OTA listings.
Guest review strategy across Google, TripAdvisor and OTA platforms.
We assess your current OTA dependence, direct booking ratio, Maps visibility and guest review profile.
GBP with direct booking links, website booking flow optimization and review strategy across all platforms.
Local SEO content, neighborhood guides and AI citation optimization driving travelers to your direct booking page.
Monthly tracking of direct vs OTA booking ratio, average booking value, Maps ranking and review trends.
Real positions from active client campaigns.
Real rankings for NYC hospitality clients — the accommodation searches that drive direct bookings at full margin.
Free visibility audit →The challenge: A boutique property in Queens was generating most bookings through OTAs at 20 percent commission. Direct booking was minimal and organic visibility was almost nonexistent.
Our solution: We built a comprehensive local SEO strategy, optimized the GBP with direct booking links, created neighborhood guide content and built AI search presence targeting travel queries.
By building direct channels including organic search visibility, GBP with booking links, repeat guest email campaigns and AI search presence that generate bookings independently of OTA platforms.
Extremely important. Travelers often search for hotels in specific neighborhoods or near specific destinations. Ranking in Google Maps generates direct bookings without OTA commission.
Increasingly yes. As travelers ask AI for hotel recommendations instead of going directly to Booking.com or Expedia, AI citation visibility is becoming a meaningful booking channel.
Local SEO and boutique property content favor independent hotels. Google Maps favors genuine local businesses with real reviews and local relevance.
Google is most important for search visibility. TripAdvisor remains influential for travel-specific research. We optimize your presence on both simultaneously.
“Direct bookings are up 40 percent since working with Getalife. We are not as dependent on OTA commissions and our brand has never been stronger.”
Tell us about your property and booking goals. We will audit your current presence and show you exactly how to grow your direct bookings while reducing OTA dependence.